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Local Business Marketing Help

We wanted to offer marketing help for local businesses. We have created a clear guide that will:

  • Have customers flowing into your doors
  • Dramatically Increase your profits online
  • Transform your business into an international commerce with customers that are Raving Fans!
  • The following consultation is worth thousands if not millions over time, only if applied. After reviewing Danielle of IRRESTIBLE Boutique's website and visiting the store, Cali of the marketing and advertising online consulting firm Advertising-and-Marketing-Online.com put together some marketing help for local businesses. IRRESTIBLE Boutique is a women’s clothing store located in Southfield Michigan USA.

    As mentioned we took a look at Danielle’s IRRESTIBLE Boutique website. The site looks good overall. It has sharp eye catching images and IRRESTIBLE Boutique branding. The site was also easy to navigate through to find what I was looking for. Nice Dress! Customers can buy goods. I even saw a social bookmarking link to Facebook. You go girl! Good work. Can we help? Of course we can. I get paid to make it GREAT!


    The starting point of an extremely profitable, high volume traffic business online is using Site Build It to build a SEO website on Google, Yahoo and Bing

    First Things First

    In order to win big with a brick and mortar store you need your vision, plus prime real-estate - the best location, with the best possible store. Marketing online is no different.

    You provide the vision. In this case it is the IRRESTIBLE Boutique. The prime real-estate – best location online is Google, Bing and Yahoo.

    These search engines and directory account for 95% of all web searches! Get registered with them all.

    Again, prime real-estate - the best possible store is Site Build It. SBI is currently the best, low overhead, all inclusive SEO (Search Engine Optimization) Website building software available. 62% of SBI! sites, in a recent study, were in the Top 3% of all sites online. This “Alexa ranking” is where you want your site to be. Since you already have a website, you will have to upload your web pages into SBI. They will be analyzed and optimized to be found by search engine spiders (programs that read your website). Note: directories use humans to read your site. Directories take longer to rank in. Don’t delay on getting optimized.

  • If you were to skip the first step in building a airport, what would be the outcome? No drought this will end in disaster. What do you think has happened to those who have skipped the most important step in building a online business? No drought frustration and disaster. What course will you take?
  • Now that your store is out of the back corner ally of the World Wide Web and onto the main strip, you need to get high volume traffic. It is like building an international airport to your store. With a airport your store & website gets more traffic. More traffic means more sales and visitors or customers into your local and international doors.

    Let’s start with your local doors

    Nothing motivates people to spend money like a exciting, limited coupon. For example, 10% off your first purchase this weekend only! Google Places

    is one of best places to put coupons online to draw local customers. Every computer has an IP address that is connected to a zip code. Register your Business and address with Google Maps. I noticed you have a frequent shopper’s card. Great idea. Tell the world about it!

    With Google Places, Google Maps and Local Ad Link, you can add, videos, store hours, special sales and inbound links to your website. You will be amazed how an effective coupon will bring in the customers.

    Other helpful places to usher local customers into your doors are again Local Ad Link, Craig’s List, MyTvclassifieds.com (you will need a member code 100011) , Kajiji, Google Places and Yahoo! Small Business to name a few.

    Now it’s time to open your international doors.

    The next step is to write quality articles about your business. In this case write about the latest fashion, makeup, entertainers and accessories. Don’t forget to write some keyword based content about things that don’t go out of style like how to lose ten pounds in ten days, get into that dress girdles, underwire sets, support etc. Also write about brands that are exclusive to your local or internet store.

    Why keyword based content? Content pages draw free traffic off from the best locations Google, Yahoo and Bing into your Site Build It SEO store. Others have to buy Google Ad Words to do this. Do not underestimate the power of quality keyword content pages.

    Look at your online marketing site as real estate online. Every content web page you properly build is like building another door to your business on the strip! There is no limit to how many doors (web pages)to your site you build. So build it big! Assist, yes help the masses. Customers are searching online from all over the world. Help, give them a place to get valuable information, and a place to shop. Not the privileged few only, who happen to live in your local area.

    Two out of three local businesses do not have websites, period. Who do you think will earn more money? A local store with a good location, or a local store with a good location and a GREAT (Advertising and Marketing Online) POWERED BY SBI Website?

    SBI! makes online business success do-able. Anyone can succeed with an all-in-one process, tools, and guidance.

    You get more than just a "site builder." You don't need to worry about looking for separate hosting, paying for a separate keyword research tool, handling site submissions, integrating autoresponders, etc., etc. See the full list of features here

  • Get interactive on your site! Blog on other social sites too. Keep it real and have fun. A website is not just a place to sell stuff! Interact with your customers, your friends online. As Danielle has on her site, use social bookmarking from Twitter Facebook, Linked in etc. to get inbound links. Take it a step further. Create interactive gossip pages on your site. Kick it off with a contest. Have best hat photo contests and show off your “Irresistible dress” videos. Give incentives. Incentives are not always money. Give titles like "Irresistible Diva of the month". Have their friends rate and vote for photos etc.
  • Going interactive you will not only create raving local and international fans, but you will also benefit in unexpected ways from visitor contributions - just like Flicker, Youtibe and Facebook.
  • See Resources at the bottom of this page for the free e-book: Service Sellers Masters Course

    You have an international presence. Raving local customers are flocking into your doors from well marketed coupons and events. It is time to Dramatically Increase Your Online Profit. This is what I do! Just when you couldn’t take any more, it gets better…

    If you haven’t viewed Danielle’s Irresistible Boutique site please check it out. Again, I was impressed with the ease of shopping. Let’s make shopping even greater by adding more products through affiliate marketing.

    How will adding affiliate marketing make the shopping experience greater? With affiliate marketing instead of purchasing only merchandise you can afford to buy, space to stock, simply put photos online, ship, etc… you simply add as many items as you like to sell, and watch the money pile up. For real. Have you heard of Amazon? By the way you don’t even have to ship. See information on affiliate marketing.

    See Resources at the bottom of this page for the free e-book: Affiliate Masters Course

  • Want to make even more money online? Ok! We can help! Add Google Adsence to your content and other web pages. Google will pay you every time someone simply clicks on your Adsence Adds. It doesn’t matter if customers buy from your store or not. I have to offer a word of caution here. Don’t try and cheat MOTHER GOOGLE. It is not worth getting kicked out forever. Just build the pages and watch the money pile up. Shh, now you know the pay per click secret. Don’t tell anyone I told you.
  • Know doubt you see why people pay consultants when it comes to marketing help for local businesses, especially online. Doesn’t it pay to know how to maximize your earning potential? I could go on with more ways to pump cash out of a website but I’m sure you’re getting bored so I’ll stop here.

    If you would like marketing help for your local businesses drop us a line and leave a message.

    Marketing Help for Local Businesses Guide Recap