Craigs List Advertising
Gets the Desired Attention

The site is basically an online forum for marketing a variety of products and services. Although grassroots in nature, the community does welcome advertising from small businesses and other professionals.

Much like an online newspaper's classifieds section, this site functions using a variety of categories. It breaks ads up by geographical area and also by product or service type, making it easy for interested parties to locate whatever they're looking for.

Why Go This Route?

Ads on this particular web site enjoy a number of marketing benefits that go along with placement, including:

• Free nature of the site – There's no charge to advertise on this particular site. While there are a few exceptions in certain categories, and only then in certain cities, small businesses do not have to pay to advertise.
• The exposure – The overall network experiences some 20 billion page views a month. The potential exposure for a single ad is amazing, especially considering the price.
• The scope – This advertising site has a far-reaching scope. It covers standard classifieds, personals, real estate, rentals, job ads and more.

Tips for Effective Marketing

This particular site relies on basic line ads for the initial exposure to interested viewers. Getting people to click beyond the line to see a full ad is often the key to success. To do this, try:

• Using highly targeted words – Be as descriptive in the line ad as possible to pull in viewers and get results.
• Be honest – This particular site has been targeted by scammers and is fighting back in a big way. To avoid problems, be truthful in marketing products and services.
• Use visuals – This site does allow for the use of images to help promote products for sale. Take full advantage of this to gain attention and possible sales.

Does It Work?

The answer to this is a simple yes. As more and more small businesses try out this site and use it to promote their own needs, they're attesting to the effectiveness. While it might not be advisable to only rely on this vehicle, it's a powerful tool to employ in an overall online advertising campaign.

Craigs List offers small businesses a way to get the word out about products and services without having to spend a fortune. It's 20 billion page views make it an effective tool, and one to explore.

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